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Netflix's "Squid Game" will reportedly generate almost $900 million in impact value for the company.
The company recently said the South Korean series was its biggest series launch ever, topping 111 million viewers globally and beating out "Bridgerton."
Streaming studios including Netflix have bet big on international growth, where production costs are often cheaper than in the U.S.
The news comes days after the company said the South Korean series became its biggest series launch ever, topping 111 million viewers globally since its Sept. 17 release. "Squid Game" beat out "Bridgerton," which reached about 82 million households within its first 28 days on the platform. "Squid Game" reportedly cost Netflix just $21.4 million to produce.
The nearly $900 million impact value does not reflect how much revenue the show generated. It is an internal metric used by Netflix to value a show that is based on a range of different benchmarks. Some of those metrics include how many viewers watched, who watched and how long they watched.
Bloomberg said the figures show 132 million people watched at least two minutes of the series during the 23 days after it launched. Netflix reportedly estimates that 89% of people who started the show watched at least one episode.
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